A real blog - for a change

Ok, avid readers, all two of you - a real blog for you. None of that survey or cute picture crap happening here.

I have BIG news on the work front. No, I was not promoted to ruler of the universe, or even of the organization for that matter. However, I did get approval to spearhead a new campaign (with another coworker who is quite smart at this stuff) aimed at the 20 something market.

I'm super excited, because if this campaign works out, it will help feed hungry people, re-forest areas in desperate need, and most importantly show that we 20 somethings are not heartless, and do care, we just do it in our own special way, validating what I have been saying all along.

The campaign is this: Trees for Haiti. It is solely going to be based in the social networking frontier, meaning, the constituents are you guys! We are offering fruit trees to be planted in Haiti. The benefits of the trees are two-fold. 1. Planting the trees in Haiti will help hold the rich topsoil in place, instead of washing it into the ocean with every rainstorm (fun fact: most of Haiti's soil that would have sustained plants is now in the ocean, past their coral reef, thanks to the hurricanes of last year). 2. The trees provide mangos and papayas to those starving in the poorest country of the western hemisphere.

Better yet - this idea has been picked up and included in the Billion Trees Campaign, through the United Nations, see it here. Our trees will be added to the goal of the United Nations to plant a billion trees in 2008.

The trees are affordable at $10 a piece. Skip one trip to Starbucks or Jamba Juice and the tree is paid for. Pioneering a new road, those who donate trees will be on our "green" list. This means you will not get any paper mailings asking for money. We are saving more trees by not sending you anything in the mail.

We are jumping on the bandwagon of the times and after a purchase you can put a really cool widget (like the Chevy tree on my page) on your page saying you have adopted one of our trees and/or download a certificate to display your commitment to helping green our planet and help the food crisis in the Caribbean.

Let me know what you guys think - and of course I'll be posting links shortly with it. My department is looking to launch this campaign June 1 under the name Trees for Haiti. You can see new information on the organization (or join as a friend) at myspace.com/food_for_the_poor. Wish me luck!